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Online MBA

Marketing

“Institution of Eminence” as recognised by the Ministry of Education, Government of India

1-Year Degree - Graduate in 12 months

72 Credits - Equivalent to a 2-year degree

7 Career-Focused Specialisations

Join 10k+ alumni

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About Online MBA in Marketing

Earn a globally recognized online MBA in marketing from Jindal Global Business School, O.P. Jindal Global University, an institution of eminence, taught by accomplished faculty with PhDs from leading institutions.

Complete your MBA in Marketing in just 1 year through flexible online learning, live sessions, experiential projects, and a capstone in the final term designed to build practical marketing and business skills.

Build expertise in areas such as consumer behavior, services marketing, brand management, and marketing communications, preparing you for marketing roles across diverse industries.

An Online MBA that combines academic rigour, practical learning, and industry relevance to accelerate your career.

Mode
Mode

Online
Duration
Duration

1 year

What Sets JGU's Online MBA Apart?

1-Year Experiential MBA

1-Year Experiential MBA

Learn through practical projects, real-world business cases, applied learning activities, and a hands-on capstone experience.

Marketing-Focused Specialisation

Marketing-Focused Specialisation

Develop expertise in marketing concepts, consumer behaviour, brand management, digital marketing, and marketing strategies through a focused Online MBA in Marketing.

Learn from Global Faculty

Learn from Global Faculty

Gain insights from accomplished faculty with doctorates from leading institutions including IIMs, IITs and global universities.

Live & Case-Based Learning

Live & Case-Based Learning

Complement recorded coursework with regular live sessions focused on business cases and real-world applications.

Build Data-Driven Skills

Build Data-Driven Skills

Develop analytical, market research, and problem-solving skills to understand customer behaviour and make informed marketing decisions.

MBA + Specialisation Certificate

MBA + Specialisation Certificate

Graduate with a JGU MBA degree along with an additional certificate recognizing your chosen specialization in Marketing.

Eligibility Criteria

  • Candidates must hold a graduation degree in any discipline from a recognized University.

  • Candidates with >50% score in graduation will be exempted from the JMAT exam.

Program Structure

SubjectCredits
1. The Firm and the Consumer3
2. Global Economics3
3. Business Statistics3
4. Organizational Behaviour3
5. Business Communication6

Graduate with an MBA and

get certified in skills that matter.

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Earn a Globally Recognised MBA Degree

Get Certified in Your Specialisation

Program Fee

CategoryTotal Fee
Total Program Fee₹2,00,000
Seat Blocking Fee₹5,000

Learn From Leading Faculty

Dr. Anirban Ganguly

Dr. Anirban Ganguly

Professor and Vice Dean (Research)

Dr. Sonam Chawla
Dr. Sarveshwar Kumar Inani
Dr. Anirban Ganguly

Dr. Anirban Ganguly

Professor and Vice Dean (Research)

Dr. Sonam Chawla

Dr. Sonam Chawla

Assistant Professor & Assistant Dean

Dr. Sarveshwar Kumar Inani

Dr. Sarveshwar Kumar Inani

Associate Professor

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Who Should Enroll

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Professionals looking to sharpen their management and leadership skills.
Working professionals seeking career growth, promotions, or better opportunities.
Aspiring leaders looking to build strategic and business acumen.
Learners who value meaningful connections with peers and business professionals.
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Your Step-by-Step Guide to Admissions

Register

Sign up to start your application.

Complete Application Form

Fill in your details to apply.

Get Shortlisted

Receive confirmation if selected for the programme.

Pay Fees & Enroll

Complete the payment to secure your spot.

Online MBA in Marketing from JGU - Program Overview


O.P. Jindal Global University’s Online MBA in Marketing Management is a business-related degree program specialized in marketing. This is a fully online program, meaning that there will be no need to go to the school’s campus. The program duration is 1 year, consisting of 4 terms. In total, you acquire 72 credits. Credits are the points that you receive in the studied disciplines.

The first couple of terms consist of learning basic business concepts such as Economics, Statistics, and Marketing Management. The last term includes studying four marketing courses and doing a capstone project in which you will solve a real-life business issue. In the end, you get a JGU MBA degree and an additional certificate in marketing.

Key Highlights of the Online MBA in Marketing Management

JGU is an Institution of Eminence, a title given by the Ministry of Education, Government of India. The online MBA degree is offered by Jindal Global Business School and is made for working people who cannot take a two year break for an MBA.

Particulars

Details

University

O.P. Jindal Global University (Institution of Eminence)

NIRF Ranking 2025 (Management)

101–125

School

Jindal Global Business School

Mode

100% Online

Duration

1 Year (4 Terms)

Credits

72

Eligibility

Graduation in any discipline from a recognized university

Entrance Test

JMAT is not required for candidates with above 50% marks in graduation.

Learning Method

Recorded classes, live sessions, case studies, projects, and a capstone project

Specialization

Marketing

Degree and Certificate

JGU MBA degree with a marketing specialization certificate

Program Fee

₹2,00,000

Seat-Blocking Fee

₹5,000

Documents Required for JGU Online MBA in Marketing Admission

For online MBA eligibility, keep these ready before you start your online MBA admission, so you don’t get stuck halfway.

Academic Documents

  • Graduation marksheets

  • Degree certificate or provisional certificate

  • Class 10 and Class 12 marksheets

  • An entrance scorecard such as CAT, XAT, MAT, GMAT, GRE, ATMA, CMAT, or NMAT, only if you want to skip the JMAT

Identity and Personal Documents

  • Valid government ID proof

  • Address proof

  • Recent photograph

  • Signature

Additional Documents

  • Work experience proof or a category certificate, if the university asks for it

Entrance Test Note

You must have graduated in any field to be able to apply for the Online MBA program in Marketing at JGU. However, if you have scored more than 50% in your graduation, you do not have to appear for the JMAT test. In case you have scored below that mark, you will have to appear for a 30-minute online JMAT test.

You can also skip the JMAT with a score from the last 3 years:

  • GRE 295 or above

  • GMAT 450 or above

  • CMAT or NMAT 160 or above

  • 50th percentile or above in exams like CAT, XAT, and MAT

Exam and Evaluation Pattern

In the Online MBA in Marketing in India, your marks come from the online MBA syllabus, which consists of coursework, research projects, exams, and the capstone across 4 terms.

Component

What It Covers

Weightage

Assignments and quizzes

Coursework across core and marketing specialization courses

Part of continuous evaluation

Live session participation

Case discussions and business applications

Part of continuous evaluation

Term exams

Core courses and the 4 specialization courses

Major share of the result

Independent research projects

Two research projects (6 credits each) on business problems

Credit-based, as per the program structure

Capstone project

A final project (6 credits) that solves a real business problem

Credit-based, as per the program structure

  • Exam mode: Exams are held online

  • Proctoring: Online exams are usually proctored to keep results fair

  • Passing marks: You need to pass every course to earn the 72 credits, with the minimum score set by the university

  • Repeat exams: If you miss or fail an exam, you can usually take it again as per the university’s rules

Learning Platform and Class Format

The online MBA in Marketing in India is online, and you don’t have to attend classes at a fixed time. You can study when it suits your work schedule.

  • Live lectures: Lectures are conducted frequently on case studies of organizations and on applying the concepts to actual work practices. The schedule is planned. Case studies are taken from organizations such as Uber, Flipkart, Amazon, Walmart, and Unilever.

  • Video Recordings: Every lecture is recorded and can be watched by you anytime convenient for you.

  • Study materials and doubt clearance: You will receive study materials, recorded lectures, and assignments on the online portal for learning. You can also clear your doubts on the same online portal.

  • Student support: There is a support team that helps you out with any questions you have about your class, exam, and assignments.

  • Career support: OPJ offers you career guidance through coaching, job hunting, salary negotiation, mock interviews, and coaching for improving your interviewing skills.

Career Outcomes After JGU Online MBA in Marketing

The online MBA in Marketing Management program begins with a core in business, economics, statistics, finance, marketing, and strategy. In the final year, one will further specialize in marketing with 4 specialization courses. The program will finally end with a capstone course.

What You Take Away After the Online MBA in Marketing Management 

  • An MBA degree from O.P. Jindal Global University, an Institution of Eminence

  • A separate marketing specialization certificate

  • Practical skills in business analytics using Python and Excel, plus a basic understanding of AI in business

  • A capstone project that shows you can solve a real business problem

  • The option to pick 2 micro certifications from Digital Marketing, Product Management, Financial Risk Management, and New Age Leadership

  • Lifetime alumni status and a network of business professionals

Career Opportunities After Online MBA in Marketing

An online MBA in marketing in India can help you grow in your current role or move into a marketing function. Here are some roles to look at.

Job Roles After an Online MBA in Marketing

Job Role

What They Do

Avg. Salary in INR

Marketing Manager

Plan campaigns, manage brands, and track how well marketing brings in customers.

14 LPA

Brand Manager

Shape how a brand looks, sounds, and sits in the market

15 LPA

Digital Marketing Manager

Run online campaigns across search, social media, and email.

7 LPA

Product Marketing Manager

Position a product, plan its launch, and connect it to customer needs.

17.3 LPA

Market Research Analyst

Study customer and market data to guide marketing decisions.

6 LPA

Business Consultant

Study a business problem, suggest a plan, and help leaders act on it

12 LPA

Industries Hiring Marketing Professionals

  • FMCG

  • Ecommerce and Retail

  • IT and Software

  • Banking and Financial Services

  • Fintech

  • Consulting

  • Telecom

  • Healthcare

Frequently Asked Questions

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